Monday, 20 November 2017

Device makers are headed for an existential crisis

By Nick Wood, Total Telecom
Friday 29 April 16

Flat-lining smartphone sales, sliding tablet volumes, and lingering doubts about smartwatches begs the question: what is the next big thing?

In case the headline is not dramatic enough, let me start with this: the end is nigh! Time for the world's biggest device makers to invest in that basement bunker, stock up on tinned food and binge-watch Bear Grylls for those all-important survival tips. The reason being, predictions earlier this year about single-digit smartphone volume growth may have been a little optimistic. IDC this week announced that global smartphone shipments in the three months to 31 March came in at 334.9 million, only slightly above the 334.3 million shipped in the same period a year earlier. Even louder alarm bells were sounded by Strategy Analytics, which claimed that its figure of 334.6 million smartphone shipments represented a 3% year-on-year decline on Q1 2015. Both research firms attributed the figures to China's maturing smartphone market…

In case the headline is not dramatic enough, let me start with this: the end is nigh! Time for the world's biggest device makers to invest in that basement bunker, stock up on tinned food and binge-watch Bear Grylls for those all-important survival tips. The reason being, predictions earlier this year about single-digit smartphone volume growth may have been a little optimistic. IDC this week announced that global smartphone shipments in the three months to 31 March came in at 334.9 million, only slightly above the 334.3 million shipped in the same period a year earlier. Even louder alarm bells were sounded by Strategy Analytics, which claimed that its figure of 334.6 million smartphone shipments represented a 3% year-on-year decline on Q1 2015. Both research firms attributed the figures to China's maturing smartphone market…

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