Monday, 18 November 2019

TECHNOLOGY TRENDS: POLICY MANAGEMENT

By Roy Rubenstein
Friday 21 January 11

Mobile operators needing to better manage their data traffic flow in order to improve congestion and service quality are turning to policy management.

Policy management is becoming a key technology for mobile operators as they tackle rapid data traffic growth in their networks: The ability to adapt a subscriber’s session enables operators to address traffic congestion and ensure service quality. But policy management is also enabling operators to be more creative in their service plans and even to deliver services consistently irrespective of the access network. Fixed broadband networks have for some time used policy enforcement rules to control end-users’ services: for example, to enable parental control, and to ensure fair-usage by blocking the minority of users that hog network capacity. But it is mobile broadband that is predominantly forcing operators to embrace the technology, to manage traffic congestion and enable new services. Susie Kim Riley, chief marketing officer at Tekelec, says she recently attended a conference where Vodafone presented graphs that showed the benefits it is experiencing from implementing the vendor’s policy infrastructure. “They were rather dramatic,” she says. “As soon as they started implementing [policy management], the network growth started to taper off because they were actively managing their network peaks.” Vodafone has managed to reduce peak traffic by 16%–24%, claims Riley. EU legislation has also been a catalyst for operators to embrace policy management, though use in mobile networks is still in its infancy: Since July EU operators must inform users when they are approaching a €50 roaming limit. &ldquo…

Policy management is becoming a key technology for mobile operators as they tackle rapid data traffic growth in their networks: The ability to adapt a subscriber’s session enables operators to address traffic congestion and ensure service quality. But policy management is also enabling operators to be more creative in their service plans and even to deliver services consistently irrespective of the access network. Fixed broadband networks have for some time used policy enforcement rules to control end-users’ services: for example, to enable parental control, and to ensure fair-usage by blocking the minority of users that hog network capacity. But it is mobile broadband that is predominantly forcing operators to embrace the technology, to manage traffic congestion and enable new services. Susie Kim Riley, chief marketing officer at Tekelec, says she recently attended a conference where Vodafone presented graphs that showed the benefits it is experiencing from implementing the vendor’s policy infrastructure. “They were rather dramatic,” she says. “As soon as they started implementing [policy management], the network growth started to taper off because they were actively managing their network peaks.” Vodafone has managed to reduce peak traffic by 16%–24%, claims Riley. EU legislation has also been a catalyst for operators to embrace policy management, though use in mobile networks is still in its infancy: Since July EU operators must inform users when they are approaching a €50 roaming limit. &ldquo…

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