Sunday, 09 May 2021

Only 31% of UK mobile customers use apps – comScore

By Nick Wood, Total Telecom
Thursday 12 August 10

Research firm sees opportunity for new app players, despite strength of Apple App Store, Android Market, Ovi.

comScore this week issued a reality check to U.K. mobile players after revealing that just 31% of customers use mobile applications. That means that 33.5 million users in a mobile market of 48.5 million people are not accessing apps, said the research firm in its latest MobiLens survey. 71% of U.K. smartphone owners use applications…

comScore this week issued a reality check to U.K. mobile players after revealing that just 31% of customers use mobile applications. That means that 33.5 million users in a mobile market of 48.5 million people are not accessing apps, said the research firm in its latest MobiLens survey. 71% of U.K. smartphone owners use applications…

TT PREMIUM CONTENT

If you are a subscriber login here


To access premium content you need to upgrade your account. To find out more click here

Since you're here...

...the Telecoms industry is characterised by constant change and evolution. That's why it's crucial for telecoms professionals to keep up-to-date with what is happening. Join 35,000+ of your peers and sign up to our free newsletter service today, to be in the know about what is going on. PLUS, as a member you can submit your own press releases!

See all membership options

Please enable JavaScript to view the comments powered by Disqus.

Newsletter signup

Quickly get on board and up to date with the telecoms industry