Saturday, 23 January 2021

European smartphone market driven by low-cost handsets

By Nick Wood, Total Telecom
Wednesday 31 March 10

Meanwhile comScore study finds U.S. smartphone momentum still coming from high-end devices.

Europe's smartphone sector is being driven primarily by growing adoption of mid to low-tier devices, a trend that contrasts with the U.S. market, according to new statistics released by comScore on Wednesday. While smartphone uptake across the EU5 region (the U.K., France, Germany, Spain, and Italy) grew 32% last year to reach 51.6 million by January 2010, the number of consumers buying cheaper smartphones on tariffs lower than &euro…

Europe's smartphone sector is being driven primarily by growing adoption of mid to low-tier devices, a trend that contrasts with the U.S. market, according to new statistics released by comScore on Wednesday. While smartphone uptake across the EU5 region (the U.K., France, Germany, Spain, and Italy) grew 32% last year to reach 51.6 million by January 2010, the number of consumers buying cheaper smartphones on tariffs lower than &euro…

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