Saturday, 30 May 2020

Alcatel Mobile Phones unveils first Android device

By Mary Lennighan, Total Telecom, in Barcelona
Tuesday 16 February 10

Handset maker presents sub-€200 Android device, range of new lower-cost phones.

Alcatel Mobile Phones introduced a range of new handsets at Mobile World Congress on Tuesday, including its first Android-based phone. The OT-980 will be on the market this year, said Eric Vallet, EMEA vice president of marketing at TCT Mobile…

Alcatel Mobile Phones introduced a range of new handsets at Mobile World Congress on Tuesday, including its first Android-based phone.

The OT-980 will be on the market this year, said Eric Vallet, EMEA vice president of marketing at TCT Mobile, which owns Alcatel Mobile Phones.

The handset, which comprises a touch screen, vertical slider Qwerty keyboard, WiFi and HSDPA connectivity, is earmarked for a June launch.

Although Alcatel Mobile Phones has a strong presence in emerging markets, the OT-980 will be available "primarily in the developed markets," Vallet said, listing France, Spain, the U.K. and Italy as key targets.

The phone will launch in countries "where our brand has a significant presence," Vallet added.

The company plans to offer the phone at a competitive price point.

"[It will have] an end-user price, without subsidies, of below €200," Vallet announced.

Android is the best way to go to market because it is open and free, he explained, and therefore lends itself to affordable devices.

However, he confirmed that the company will consider using other platforms - Windows Mobile, for example – if prices come down.

"We don't close the door to Microsoft when it comes to a more affordable price and an easier UI," Vallet said.

Alcatel Mobile Phones also presented a number of new devices at lower price points than the Android phone.

These included its OT-710, a phone geared towards music, messaging and social networking; the OT-880, which it has dubbed a 'crossover' device since it features both a Qwerty keyboard and a touch screen; and the OT-806, another crossover device with WiFi and EDGE connectivity.

The new phones will all be commercially available later this year at an unsubsidised cost of less than €100.
 

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