Tuesday, 15 January 2019

MEF unveils 2011 plans for Middle East region

MEF
Thursday 16 December 10

Mobile Entertainment Forum (MEF), the global trade body of the mobile media industry, held its first regional gathering yesterday evening in Doha. ‘MEF Connects Qatar’ was attended by industry executives from across the region and provided a forum to reveal MEF’s plans for accelerating the VAS industry in the Middle East. The proposed roadmap…

Mobile Entertainment Forum (MEF), the global trade body of the mobile media industry, held its first regional gathering yesterday evening in Doha. ‘MEF Connects Qatar’ was attended by industry executives from across the region and provided a forum to reveal MEF’s plans for accelerating the VAS industry in the Middle East.

The proposed roadmap, in collaboration with local partners, will provide the following:
• regional analytics to measure actual and potential growth
• trade development activities to drive exchange of information and commerce
• business-focused initiatives to present best practice across the region.

As a first step towards more regional data, a bespoke report on the popularity and pricing of App Store applications in key Middle East markets compared to the United States was made available to attendees in Arabic. The data, collated and analysed by MEF member Distimo, reveals a marked difference in the popularity of games applications: 56% of the most popular apps in the US are games compared to only 29% in the Middle East.

Speakers at the event included: Suhail Bhat, MEF Director of Policy & Initiatives; Rick Seney, COO of Qtel Group; Dr Adnan, QUWIC Executive Director; and Dr Lucio Rispo, Strategic Research Director at QSTP.

Earlier this year, a MEF Middle East office, co-founded with the Qtel Group, was launched at the Qatar Science & Technology Park (QSTP), as part of the Group’s vision to create the first mobile innovation hub concept for the MENA region. The innovation hub plays a major role in facilitating the establishment of a mobile ecosystem in the region, including the development of new mobile applications and solutions and harnessing the creation of localised mobile applications and content.

Dr Adnan Abu-Dayya, Executive Director of QUWIC, said: “As a leading regional platform for utilising emerging wireless technologies in creating smart mobile solutions and applications targeting the region, QUWIC is excited to collaborate with MEF to promote and influence the development of innovative applications especially in relation to locally relevant mobile content and services.”
Rimma Perelmuter, MEF Executive Director, added: “The inaugural MEF Connects Qatar event provided an essential gathering for galvanising the community and gaining vital feedback from our members and partners on MEF’s roadmap for the Middle East. MEF’s Middle East office will create an influential community and vital platform for sharing knowledge across our global membership to foster mobile innovation and accelerate growth for one of the world’s fastest growing mobile VAS markets.”


View more of the latest press releases from across the industry or post your company's news.

Since you're here...

...the Telecoms industry is characterised by constant change and evolution. That's why it's crucial for telecoms professionals to keep up-to-date with what is happening. Join 35,000+ of your peers and sign up to our free newsletter service today, to be in the know about what is going on. PLUS, as a member you can submit your own press releases!

See all membership options

Please enable JavaScript to view the comments powered by Disqus.

Newsletter signup

Quickly get on board and up to date with the telecoms industry