Tuesday, 19 February 2019

Friday Review: Talking dirty

By Mary Lennighan, Total Telecom, in Barcelona
Friday 02 March 12

Telecoms operators take trash talk to a whole new level at Mobile World Congress 2012.

It's not often in this industry that you find yourself sitting in a conference keynote thinking ″hmmm, this is more bawdy than I expected.″ But – believe it or not – that is exactly what happened at the opening session of this year's Mobile World Congress. Vodafone CEO Vittorio Colao shared the results of the industry's latest ″what would you give up for a week rather than your smartphone″ survey, which showed that 70% would sacrifice alcohol, 63% chocolate, and 33% sex. ″I find it disappointing that people would give up a good session of... chocolate tasting,″ in order to keep their phone, Colao quipped, raising a giggle from the audience. As a result, ″the population growth is safe,″ he went on. ″And penetration and everything.″ It's been a number of years since the word ″penetration″ in a telecoms context made me smirk. Thanks for the trip down memory lane, Vittorio…

It's not often in this industry that you find yourself sitting in a conference keynote thinking ″hmmm, this is more bawdy than I expected.″ But – believe it or not – that is exactly what happened at the opening session of this year's Mobile World Congress. Vodafone CEO Vittorio Colao shared the results of the industry's latest ″what would you give up for a week rather than your smartphone″ survey, which showed that 70% would sacrifice alcohol, 63% chocolate, and 33% sex. ″I find it disappointing that people would give up a good session of... chocolate tasting,″ in order to keep their phone, Colao quipped, raising a giggle from the audience. As a result, ″the population growth is safe,″ he went on. ″And penetration and everything.″ It's been a number of years since the word ″penetration″ in a telecoms context made me smirk. Thanks for the trip down memory lane, Vittorio…

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