Sunday, 17 February 2019

UK ad watchdog updates rules on broadband speed claims

By Lewis Dowling, Total Telecom
Friday 30 September 11

Virgin says regulations are step in right direction but continues to argue for more transparency; BT doesn't expect to be affected.

The U.K. Committees of Advertising Practice (CAP) announced this week more stringent rules governing telcos' advertising of 'unlimited' service plans and connection speed claims. "Services should not be described as 'unlimited' if users are charged or have their service suspended for exceeding a certain threshold," the watchdog stated on Thursday. The new rules state that a service provider cannot advertise unlimited price plans if the user is subject to additional charges or has their service suspended for exceeding a threshold…

The U.K. Committees of Advertising Practice (CAP) announced this week more stringent rules governing telcos' advertising of 'unlimited' service plans and connection speed claims. "Services should not be described as 'unlimited' if users are charged or have their service suspended for exceeding a certain threshold," the watchdog stated on Thursday. The new rules state that a service provider cannot advertise unlimited price plans if the user is subject to additional charges or has their service suspended for exceeding a threshold…

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