Sunday, 17 February 2019

Smartphone makers urged to target over 45s

By Nick Wood, Total Telecom
Monday 05 September 11

Research firm reveals 41% of the U.K. population now owns a smartphone.

Research firm Kantar Worldpanel ComTech on Monday called on smartphone makers to target the U.K.'s over 45s, after it revealed that 17 million consumers in this age group have yet to upgrade to high-end mobile devices. "Our research shows this is a key area for growth," said Kantar Worldpanel's global consumer insight director Dominic Sunnebo…

Research firm Kantar Worldpanel ComTech on Monday called on smartphone makers to target the U.K.'s over 45s, after it revealed that 17 million consumers in this age group have yet to upgrade to high-end mobile devices. "Our research shows this is a key area for growth," said Kantar Worldpanel's global consumer insight director Dominic Sunnebo…

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