| FEATURED WEBINAR |
How Airtel Helped Operators to monetize A2P messaging
Over the last few years’ leading ISV’s, Content companies, e-commerce firms and organizations from other varied industries ranging from automobiles to transportation to healthcare have increasingly started using SMS as a platform to communicate with their customers. This has resulted in an explosion in the adoption of SMS as a medium of choice for sending one-time passwords (OTPs), two-factor authentications (2FA), transaction alerts, promotional marketing messages, and delivery confirmations, to name a few. According to research firm Ovum, the number of A2P messages sent is expected to touch a staggering 2.2 trillion this year.
However, operators are losing a substantial chunk of the revenue from A2P messaging to entities which use grey routes to terminate the traffic.
Join Airtel to learn about how to monetize A2P SMS traffic with robust SMS firewall solution points.
You will learn:
- Explosion of A2P Messaging
- A2P Ecosystem and Recent Trends
- A2P Messaging Fraud
- Managed SMS Firewall Solution to the Rescue
- How Airtel Helped Operator’s to monetize
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