UK changes advertising rules on broadband speeds

ISPs will have to declare the average speed of their networks, as opposed to the maximum speed that customers could expect, under new ASA guidelines

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The U.K.'s advertising watchdog is cracking down on the way broadband providers advertise the speed of their services. The Advertising Standards Authority on Thursday published new guidance that will require ISPs to advertise residential broadband services based on their average download speed, which must be available to at least 50% of customers during peak times…

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