V is for Vodafone ramps up consumer IoT strategy

Telco makes another bid to own the customer with range of connected devices, smartphone app.

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Vodafone on Tuesday launched a fresh attempt to put itself front and centre of customers' lives, by rolling out a consumer IoT service complete with a slew of new connected devices. "V by Vodafone" comprises a range of products that ship with a dedicated SIM, or "V-Sim" as Vodafone calls it…

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