V is for Vodafone ramps up consumer IoT strategy
By Nick Wood, Total Telecom,
Telco makes another bid to own the customer with range of connected devices, smartphone app.
Vodafone on Tuesday launched a fresh attempt to put itself front and centre of customers' lives, by rolling out a consumer IoT service complete with a slew of new connected devices. "V by Vodafone" comprises a range of products that ship with a dedicated SIM, or "V-Sim" as Vodafone calls it…