Zain Jordan boxing clever with innovation spin-off

Telco's CEO looks to ZINC spin-off to help his company adapt to a world in which operator brands are not central

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The extent of telco innovation in recent years has covered voice and data and not much else, according to the chief executive of Zain Jordan, who has adopted a new strategy designed to reposition his company within what he describes as the innovation ecosystem. Innovation is coming from "…

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