Tuesday, 21 January 2020

BT partner with Purple to offer intelligent Wi-Fi for business

posted by BT
Wednesday 20 November 19

BT have announced today a multi-year partnership with Purple, specialists in Wi-Fi analytics and engagement, which will see the incorporation of advanced customer engagement capabilities within BT Wi-Fi services early next year. In partnership with Purple, BT will be able to provide bricks and mortar businesses with a level of customer insight that has previously been exclusive to the online world…

BT have announced today a multi-year partnership with Purple, specialists in Wi-Fi analytics and engagement, which will see the incorporation of advanced customer engagement capabilities within BT Wi-Fi services early next year.

In partnership with Purple, BT will be able to provide bricks and mortar businesses with a level of customer insight that has previously been exclusive to the online world.

Providing a simple social Wi-Fi login journey for their customers, businesses will be able to better understand their needs, as well as in-venue behaviour including frequency and duration of visit. This additional insight will help them to deliver tailored and targeted communications and better engage with their customers, increasing customer satisfaction, loyalty and footfall.

Bruce Cuthbert, Director Connectivity and Commercial Sport at BT said “Our partnership with Purple will give businesses, and particularly those in the retail, on-trade, F&B and leisure sectors the opportunity to take their Wi-Fi service to the next level. These new features will help all manner of bricks and mortar businesses to connect with their customers in the online world and turn insight data into smarter marketing and profitable customer communications”.

Gavin Wheldon, CEO Purple commented “We’re delighted to have agreed this partnership with BT. Bricks and mortar businesses are being placed under increasing pressure by digital businesses, and we look forward to working with BT and their customers to help take advantage of the insights available to them and ultimately engage with their own customers in a more meaningful and profitable way”.

BT will be offering Wi-Fi with Purple from early 2020. More information is available at www.btwifi.co.uk/business

To learn more about Purple please visit: www.purple.ai

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BT’s purpose is to use the power of communications to make a better world. It is one of the world’s leading providers of communications services and solutions, serving customers in 180 countries. Its principal activities include the provision of networked IT services globally; local, national and international telecommunications services to its customers for use at home, at work and on the move; broadband, TV and internet products and services; and converged fixed-mobile products and services. BT consists of four customer-facing units: Consumer, Enterprise, Global and Openreach.

For the year ended 31 March 2019, BT Group’s reported revenue was £23,428m with reported profit before taxation of £2,666m.

British Telecommunications plc (BT) is a wholly-owned subsidiary of BT Group plc and encompasses virtually all businesses and assets of the BT Group. BT Group plc is listed on the London stock exchange.

For more information, visit www.btplc.com


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