Thursday, 21 November 2019

Broadband wireless access leader embodies seamless integration, flexibility, performance and stability in a fresh logo for the new digital era

posted by Infinet
Monday 02 September 19

Infinet Wireless, the global leader in fixed broadband wireless connectivity, announced today the launch of its new corporate brand identity, in keeping with the significant potential of the 5G era. “Having started operations in 1993, Infinet has built a strong reputation and significantly grown its business revenue across many parts of the world. Our history is one steeped in innovative research and development – whether it be to meet constantly increasing demands from our loyal customer base for higher capacities and lower latencies or mitigate interferences in difficult radio environments…

Infinet Wireless, the global leader in fixed broadband wireless connectivity, announced today the launch of its new corporate brand identity, in keeping with the significant potential of the 5G era.

“Having started operations in 1993, Infinet has built a strong reputation and significantly grown its business revenue across many parts of the world. Our history is one steeped in innovative research and development – whether it be to meet constantly increasing demands from our loyal customer base for higher capacities and lower latencies or mitigate interferences in difficult radio environments, Infinet has been one of the first wireless vendors to launch new and flexible solutions,” said Dmitry Okorokov, CEO, Infinet Wireless. “Our reputation is a valuable asset, but our previous identity no longer accurately reflected our company’s complex array of carrier-grade wireless solutions and our flexible approach to dealing with partners and end users. The new image we are launching today will capture both aspects effectively, positioning us for the future.”

A case in point is Infinet’s latest family of Point-to-Point (PTP) and Point-to-Multipoint (PTMP) solutions. Based on its proprietary Software Defined Radio (SDR) technology, these solutions offer the highest spectral efficiency available in the wireless marketplace today, mitigate interference in all key unlicensed frequency bands and enable customers to benefit from available spectrum in bands such as 26-28GHz and 70GHz. This results in the company’s solutions being widely considered as the ideal fit for cost-conscious service providers and organizations of all types which are looking to capitalize on the potential of 5G.

“While we are extremely proud of our heritage, it is important to evolve not only technologically, but visually. For us to continue innovating in everything we do and to deliver advanced technological platforms to an already fast-moving wireless market, our brand identity must reflect our capabilities and ambitions,” continued Dmitry.

The company’s new logo captures the concept of seamless integration in the digital age, depicting an abstract representation of two nodes interacting as part of a single network. The orange and blue nodes take the shape of outward facing arrows, denoting Infinet’s strategic intent to adapt to market demands and achieving its growth objectives, whilst the overall shape of the symbol is reminiscent of the universal mathematical symbol for infinity, highlighting the company’s commitment to continuous innovation and pushing the wireless technology beyond its limits.

The logo’s colour scheme uses azure blue to represent clear skies and water, symbolizing harmony and simplicity. The orange colour reflects energy and openness, while the dark-blue stenciling of the text is a nod to Infinet’s legacy and as such symbolizes the company’s solid foundation built over many years.

Building on its fresh corporate identity, Infinet will continue with its current roadmap to develop and launch cost-effective and high-performance solutions in the 28 and 70GHz frequency bands, offering its consumers connectivity platforms capable of reaching 1 Gbps throughputs. Additionally, Infinet will focus its efforts more than ever before on mobility solutions, developing broadband solutions for industrial and transport applications such as ship-to-shore and train-to-ground communications, as well as for open-pit mining and oil and gas applications.

“We have come a long way in the last 26 years. Infinet is today widely regarded as the industry leader in broadband wireless technology. The next 12-18 months are set to become the most exciting period in our history, as we launch brand-new, cutting-edge solutions, enter new geographical markets and expand our customer base into new market verticals. In many ways, our new brand identity is a reflection of our excitement and a signal to the industry that we are committed to a culture of innovation and bringing to market solutions that address our customers’ needs, both for today and well into the future,” concluded Dmitry.


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