Monday, 18 November 2019

MLL Telecom: ASA’s ‘fake fibre’ ruling is still creating problems for new fibre players

Chris Kelly
Tuesday 18 June 19

Earlier this year, the ASA ruled that FTTP providers could market their services as full ‘fibre’ broadband, despite the fact that they rely on copper connections from the cabinet onwards

The Advertising Standards Authority’s decision to allow internet service providers to market their fibre to the cabinet (FTTC) services as ‘full fibre’ is sowing the seeds of confusion amongst consumers and creating a barrier for new entrants into Britain&rsquo…

The Advertising Standards Authority’s decision to allow internet service providers to market their fibre to the cabinet (FTTC) services as ‘full fibre’ is sowing the seeds of confusion amongst consumers and creating a barrier for new entrants into Britain&rsquo…

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