Wednesday, 22 May 2019

Ericsson: 2019 is the year that we switch on 5G

Chris Kelly
Monday 25 February 19

Speaking exclusively to Total Telecom at Ericsson’s MWC 2019 event, Ericsson's senior vice president and head of market area for Europe and Latin America, Arun Bansal, discusses his company’s strategy for 5G in 2019

Ericsson began MWC 2019 in buoyant mood, claiming that 2019 would be the year in which the Swedish tech giant kicked off 5G rollouts around the world.  “We are truly switching on 5G around the world in 2019,” the company’s CEO, Börje Ekholm, told journalists at Ericsson’s welcoming address in Barcelona.  “Consumers and enterprises are waiting for 5G,” Ekholm said. “According to Ericsson ConsumerLab research, one-third of smartphone users globally will change either immediately or within six months to a service provider that switches on 5G,” he said.  Ericsson has won 10 commercial 5G rollout contracts across the world, particularly in the US and Asia, but it is the company’s home market of Europe that could hold a few surprises in the weeks and months ahead.   Total Telecom spoke to Ericsson’s head of market area for Europe and Latin America, Arun Bansal, to uncover the challenges and opportunities that 5G is presenting for Ericsson around the world.    5G in Europe  While Ericsson has performed particularly strongly in the US and Asia…

Ericsson began MWC 2019 in buoyant mood, claiming that 2019 would be the year in which the Swedish tech giant kicked off 5G rollouts around the world.  “We are truly switching on 5G around the world in 2019,” the company’s CEO, Börje Ekholm, told journalists at Ericsson’s welcoming address in Barcelona.  “Consumers and enterprises are waiting for 5G,” Ekholm said. “According to Ericsson ConsumerLab research, one-third of smartphone users globally will change either immediately or within six months to a service provider that switches on 5G,” he said.  Ericsson has won 10 commercial 5G rollout contracts across the world, particularly in the US and Asia, but it is the company’s home market of Europe that could hold a few surprises in the weeks and months ahead.   Total Telecom spoke to Ericsson’s head of market area for Europe and Latin America, Arun Bansal, to uncover the challenges and opportunities that 5G is presenting for Ericsson around the world.    5G in Europe  While Ericsson has performed particularly strongly in the US and Asia…

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