Thursday, 14 November 2019

Pros and cons of an in-house UC brand

A Knowledge Network Article By Nick Wood On Behalf Of PGi
Wednesday 13 February 19

What's in a name? In the field of unified communications and collaboration (UC&C), launching an in-house brand comes with its own set of risks and rewards. While some operators prefer to resell services from well-established brands, giving corporate clients that promise of a familiar, 'safe' experience, others are more daring, sticking their heads above the parapet in a bid to stand apart from their rivals. Operators contemplating the latter would do well to consider the following pros and cons of launching own-branded UC services in order to maximise the chances of success and avoid potential pitfalls. First, the pros: Cosying up to the customer Some clients appreciate the personal touch; they get particularly excited by words like "tailored&quot…

What's in a name? In the field of unified communications and collaboration (UC&C), launching an in-house brand comes with its own set of risks and rewards. While some operators prefer to resell services from well-established brands, giving corporate clients that promise of a familiar, 'safe' experience, others are more daring, sticking their heads above the parapet in a bid to stand apart from their rivals. Operators contemplating the latter would do well to consider the following pros and cons of launching own-branded UC services in order to maximise the chances of success and avoid potential pitfalls. First, the pros: Cosying up to the customer Some clients appreciate the personal touch; they get particularly excited by words like "tailored&quot…

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