Monday, 25 March 2019

Retail on Their Own Terms: Why Today’s Young Customers Demand All-Channels Solutions

A knowledge network article by Maplewave
Thursday 20 December 18

Today's young customers are changing telco forever. Having mastered technology since birth, it’s no surprise they are bringing new digital expectations to how they shop.  These young customers live in a connected, instantaneous world. They can buy pretty much whatever they want, whenever they want it – and have it shipped to their house the next day. Except, of course, if it’s a cellular device. Even though they’re buying the most advanced technology in the world, they are still forced to buy it at a physical store. This generation is used to being in control of their retail experience; telcos that give their customers this flexibility will come out on top. Fortunately, telcos are starting to realize just how important it is to extend their reach beyond bricks and mortar. The hottest topic in telco right now is digital transformation. It’s a broad term that has many implications…

Today's young customers are changing telco forever. Having mastered technology since birth, it’s no surprise they are bringing new digital expectations to how they shop.  These young customers live in a connected, instantaneous world. They can buy pretty much whatever they want, whenever they want it – and have it shipped to their house the next day. Except, of course, if it’s a cellular device. Even though they’re buying the most advanced technology in the world, they are still forced to buy it at a physical store. This generation is used to being in control of their retail experience; telcos that give their customers this flexibility will come out on top. Fortunately, telcos are starting to realize just how important it is to extend their reach beyond bricks and mortar. The hottest topic in telco right now is digital transformation. It’s a broad term that has many implications…

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