Sunday, 16 December 2018

From Retail to “Me-tail”: The customers of tomorrow are here – and they’re changing everything.

Interview with Will Gibson, Vice President of Marketing & Amplifier, Maplewave
Wednesday 03 October 18

Ahead of the 2018 Total Telecom Congress, Total Telecom caught up with Will Gibson, Vice President of Marketing & Amplifier at Maplewave. Will will be speaking at the conference with a presentation on day 1 entitled 'From Retail to “Me-tail”: The customers of tomorrow are here – and they’re changing everything'.  1. What trends are you noticing developing in the industry at the moment? The hottest topic in telco right now is Digital Transformation. When you buy a cellphone, there are a number of systems that you must interact with in order for that to happen. Point of sale, billing systems, credit check systems, just to name a few – there are a lot of moving pieces.  For many telcos, these systems are outdated and don’t talk to each other. To process a sale, a representative may have to swivel between several different systems in order to sign a customer up for a new phone and plan. It’s inefficient…

Ahead of the 2018 Total Telecom Congress, Total Telecom caught up with Will Gibson, Vice President of Marketing & Amplifier at Maplewave. Will will be speaking at the conference with a presentation on day 1 entitled 'From Retail to “Me-tail”: The customers of tomorrow are here – and they’re changing everything'.  1. What trends are you noticing developing in the industry at the moment? The hottest topic in telco right now is Digital Transformation. When you buy a cellphone, there are a number of systems that you must interact with in order for that to happen. Point of sale, billing systems, credit check systems, just to name a few – there are a lot of moving pieces.  For many telcos, these systems are outdated and don’t talk to each other. To process a sale, a representative may have to swivel between several different systems in order to sign a customer up for a new phone and plan. It’s inefficient…

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