Monday, 17 December 2018

AT&T relaunches ad and analytics division as 'Xandr'

By Nick Wood, for Total Telecom
Wednesday 26 September 18

Telco firmly focused on relevant advertising; inks deals with Altice USA, Frontier Communications

AT&T has folded all of its advertising operations into a new, single division, called 'Xandr'. Named after AT&T founder Alexander Graham Bell, the new unit encompasses the U.S. telco's advertising and analytics business, which includes its AdWorks advanced TV business…

AT&T has folded all of its advertising operations into a new, single division, called 'Xandr'. Named after AT&T founder Alexander Graham Bell, the new unit encompasses the U.S. telco's advertising and analytics business, which includes its AdWorks advanced TV business…

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