Sunday, 23 September 2018

Pay TV operators need a radical rethink of their value propositions

Angel Dobardziev for the Total Telecom Content Network
Wednesday 02 May 18

The recent results of major pay TV operators in Europe and North America have not been a great reading. Their investors in particular are getting concerned about the lack of video subscriber growth, while Netflix and Amazon post forecast beating figures. For sure, many providers reported decent mid-single digit total revenue growth, but this was driven in most cases by price increases, broadband access growth and advertising sales. Most providers have sought to de-emphasise their negligible, and in some cases negative, growth of pay TV customers. Sky was probably one of the best performers with only 2% video customer growth year-on-year (YoY) by March 2018 across all of its European operations. By contrast Liberty Global customer growth was virtually zero YoY at the end of 2017 across its 11 European markets…

The recent results of major pay TV operators in Europe and North America have not been a great reading. Their investors in particular are getting concerned about the lack of video subscriber growth, while Netflix and Amazon post forecast beating figures. For sure, many providers reported decent mid-single digit total revenue growth, but this was driven in most cases by price increases, broadband access growth and advertising sales. Most providers have sought to de-emphasise their negligible, and in some cases negative, growth of pay TV customers. Sky was probably one of the best performers with only 2% video customer growth year-on-year (YoY) by March 2018 across all of its European operations. By contrast Liberty Global customer growth was virtually zero YoY at the end of 2017 across its 11 European markets…

TT PREMIUM CONTENT

If you are a subscriber login here


To access premium content you need to upgrade your account. To find out more click here

Since you're here...

...the Telecoms industry is characterised by constant change and evolution. That's why it's crucial for telecoms professionals to keep up-to-date with what is happening. Join 35,000+ of your peers and sign up to our free newsletter service today, to be in the know about what is going on. PLUS, as a member you can submit your own press releases!

See all membership options

Please enable JavaScript to view the comments powered by Disqus.

Newsletter signup

Quickly get on board and up to date with the telecoms industry