Global round-up - Vodafone India set for post merger rebrand
By Chris Kelly, Total Telecom
Monday 12 February 18
Around the world in 80 seconds – We take a look at some of the biggest stories from across the global telecoms industry this past weekend
India – Vodafone India may seek a new brand identity following its proposed merger with Idea Cellular, according to a report in The Economic Times of India.
"There will be a new brand identity — work has started on it," a senior consultant working on the merged company's new identity told the Economic Times, speaking on the condition of anonymity due to non-disclosure agreements.
It is believed that the new brand will not come into force until at least a year after the completion of the proposed merger…
India – Vodafone India may seek a new brand identity following its proposed merger with Idea Cellular, according to a report in The Economic Times of India.
"There will be a new brand identity — work has started on it," a senior consultant working on the merged company's new identity told the Economic Times, speaking on the condition of anonymity due to non-disclosure agreements.
It is believed that the new brand will not come into force until at least a year after the completion of the proposed merger…
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