Wednesday, 21 November 2018

Unlimited data plans – The poisoned chalice for telcos

By Chris Kelly, Total Telecom
Friday 26 January 18

The implementation of unlimited data plans can have a disastrous impact on network speeds, according to a new industry report

With mobile data consumption set to skyrocket in the coming months and years, telcos around the world are struggling to cope with the increasingly capricious demands of their customers. Consumers want to gorge themselves on as much Netflix, Spotify and Facebook as they can cram down their metaphorical throats, while simultaneously paying as little as possible for their mobile tariff. In an industry with notoriously thin operating margins, telcos may find themselves stuck between a rock and a hard place as they attempt to woo new customers and generate new income streams. However, a new report by OpenSignal suggests that giving customers exactly what they ask for…

With mobile data consumption set to skyrocket in the coming months and years, telcos around the world are struggling to cope with the increasingly capricious demands of their customers. Consumers want to gorge themselves on as much Netflix, Spotify and Facebook as they can cram down their metaphorical throats, while simultaneously paying as little as possible for their mobile tariff. In an industry with notoriously thin operating margins, telcos may find themselves stuck between a rock and a hard place as they attempt to woo new customers and generate new income streams. However, a new report by OpenSignal suggests that giving customers exactly what they ask for…

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