Aqua Comms: Building a profitable subsea model
By Chris Kelly, Total Telecom
Tuesday 23 January 18

Nigel Bayliff is CEO of subsea specialist firm Aqua Comms. We caught up with him in the run up to the Submarine Networks Europe 2018 event, to discuss the state of the market and to get the latest on the company's involvement in the Havfrue project
The Atlantic can be a difficult market for subsea companies – what lessons can be learnt from working in the region?
Our primary goal here is to build a model that makes sense and is financially viable in the very, very difficult market of the Atlantic. If we succeed in this, we can look to extend that model out to markets that offer much better financial gains. The margins outside of the Atlantic are much higher, so if we can make our model work in the low margin markets, then we can transfer it out [to somewhere more profitable] in the future.
What is the state of the market at the moment? Are companies ready to invest in the high capex that subsea projects demand?
I think companies are willing to invest…
The Atlantic can be a difficult market for subsea companies – what lessons can be learnt from working in the region?
Our primary goal here is to build a model that makes sense and is financially viable in the very, very difficult market of the Atlantic. If we succeed in this, we can look to extend that model out to markets that offer much better financial gains. The margins outside of the Atlantic are much higher, so if we can make our model work in the low margin markets, then we can transfer it out [to somewhere more profitable] in the future.
What is the state of the market at the moment? Are companies ready to invest in the high capex that subsea projects demand?
I think companies are willing to invest…
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