Sunday, 20 May 2018

Russian telecom market leader MTS to run a self-service pilot powered by eBuilder’s Device Self-service

posted by from eBuilder
Tuesday 09 January 18

eBuilder, a global provider of a comprehensive suite of prescriptive analytics and device care solutions for mobile operators and manufacturers, today announces that telecom operator MTS in Russia has started a device self-service pilot powered by eBuilder’s Device Self-Service…

eBuilder, a global provider of a comprehensive suite of prescriptive analytics and device care solutions for mobile operators and manufacturers, today announces that telecom operator MTS in Russia has started a device self-service pilot powered by eBuilder’s Device Self-Service. Over the course of the pilot, MTS will gain insight into how device self-service positively impacts customer loyalty, service efficiency and provides the foundation to uncover new after-market revenue opportunities.

MTS will provide eBuilder’s Device Self-service app branded My Smartphone (??? ????????) to a selected segment of their subscribers. My Smartphone enables users to solve common smartphone issues on their own, through intuitive troubleshooting, intelligent device diagnostics and smart usage tips. During the term of the pilot, MTS will also leverage eBuilder’s Device Insights to improve the self-service experience for the end-users. Device Insights can also be used to predict users’ propensity to react to marketing offers, in effect boosting sales efforts.

“We’re proud to deliver our services to MTS and showcase how our device self-service capabilities can benefit all telecom markets”, says Leif Bohlin, CEO of eBuilder. “Device Self-service is a key area for mobile operators as it greatly impacts customer loyalty and our prescriptive analytics solution create a truly intuitive self-service environment. We see a lot of potential in the Russian market and believe that we can provide great value to MTS. Value that will enable MTS to differentiate from their competitors and confirm their position as market leaders.”

Mobile operators leveraging eBuilder’s device care services have seen great improvements in both customer engagement as well as customer loyalty. Leveraging machine learning, Device Insights enables operators to automatically generate micro-segmentations to improve marketing and sales activities. Click-through-rates (CTR) for on-device notifications that alert users of potential issues with their smartphone are 3x higher than industry averages, and users of the self-service app have returned NPS scores that are noticeably higher than operator averages.
 


View more of the latest press releases from across the industry or post your company's news.

Since you're here...

...the Telecoms industry is characterised by constant change and evolution. That's why it's crucial for telecoms professionals to keep up-to-date with what is happening. Join 35,000+ of your peers and sign up to our free newsletter service today, to be in the know about what is going on. PLUS, as a member you can submit your own press releases!

See all membership options

Please enable JavaScript to view the comments powered by Disqus.

Newsletter signup

Quickly get on board and up to date with the telecoms industry