Wednesday, 21 February 2018

Telcos miss the mark on customer centricity

By Mary Lennighan, Total Telecom
Wednesday 29 November 17

AT&T and NTT Com lead the way in the evolution to becoming customer-centric organisations, but even they fail to reach the benchmark set by a new study

Telecoms operators must evolve their businesses to create a culture of customer centricity in order to attract and retain customers in an age of digital transformation, but they are not there yet, according to a new study from customer experience specialist Ocean82. AT&T and NTT Communications are some way ahead of their rivals in this respect…

Telecoms operators must evolve their businesses to create a culture of customer centricity in order to attract and retain customers in an age of digital transformation, but they are not there yet, according to a new study from customer experience specialist Ocean82. AT&T and NTT Communications are some way ahead of their rivals in this respect…

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