Tuesday, 20 November 2018

Consumers know what they want but not what they need

By Mary Lennighan, Total Telecom
Friday 24 November 17

In 25 years, the Total Telecom editorial team has learned that without a decent network, your AI-powered robot is just a creepy doll

We have all heard the old adage that consumers care more about the devices and applications they use than the underlying access. That still holds true, to an extent, which could be a problem for telcos, who are depending upon Joe Public to recognise the need for – and be willing to pay for – their particular flavour of high-speed network access. This week saw the publication of another survey in which respondents voted the smartphone as the most important technological development of the past 25 years. In the study, carried out by U.K. business services provider TSI, 60% of respondents named the smartphone as having had the biggest impact over the last two and a half decades, compared with 30% who described the arrival of dial…

We have all heard the old adage that consumers care more about the devices and applications they use than the underlying access. That still holds true, to an extent, which could be a problem for telcos, who are depending upon Joe Public to recognise the need for – and be willing to pay for – their particular flavour of high-speed network access. This week saw the publication of another survey in which respondents voted the smartphone as the most important technological development of the past 25 years. In the study, carried out by U.K. business services provider TSI, 60% of respondents named the smartphone as having had the biggest impact over the last two and a half decades, compared with 30% who described the arrival of dial…

TT PREMIUM CONTENT

If you are a subscriber login here


To access premium content you need to upgrade your account. To find out more click here

Since you're here...

...the Telecoms industry is characterised by constant change and evolution. That's why it's crucial for telecoms professionals to keep up-to-date with what is happening. Join 35,000+ of your peers and sign up to our free newsletter service today, to be in the know about what is going on. PLUS, as a member you can submit your own press releases!

See all membership options

Please enable JavaScript to view the comments powered by Disqus.

Newsletter signup

Quickly get on board and up to date with the telecoms industry