Better customer loyalty through better customer experience

From a blog first posted on LinkedIn by Honore’ LaBourdette, VP Market Development, Telco NFV Group. VMware. Have you heard the one about the Telco with good Net Promoter Scores? Well I’m not surprised – until recently, no one had. But that’s all changing as Telco becomes the latest (or as some might complain – the last) industry to embrace good customer experience. I’m not really stating anything controversial to say that the typical perception of Telco is not an image of the most customer-friendly industry. But it is, as I say, all change ‘round here.  The type of modernisation that certain telcos have in their sights (including, according to this blog…