Monday, 22 January 2018

Wipro: Empowering Telcos To Transform For The Digital Era

An interview with Viswanathan Ramaswamy, Vice President, Global Technology Competency and Practice, Wipro.
Wednesday 18 October 17

Communications service providers (CSPs) across the globe are at crossroads today. They are struggling with decreasing revenues from regular voice, data and messaging services and increasing competition from non-traditional Over-the-top (OTT) players like WhatsApp, Viber and Apple’s iMessage, among others.  According to the consultancy firm PricewaterhouseCoopers, Average Revenue Per User (ARPU) is coming down for telcos in all the regions. Moreover, CSPs are recording a drop of as much as 30% in SMS messaging, 20% in international voice and 15% in roaming. It is a case of a double whammy for the telcos. While on one end, the voice revenues continue to plummet and on the other end, the high investment required to provide ubiquitous and fast data services is disproportionate to the returns.  “The telcos today are under immense pressure to bridge the revenue gap because revenue from voice is stagnant and the revenue from data realization takes a long time. Moreover, investments to provide data infrastructure is high, but the returns are low,” explains Viswanathan Ramaswamy, Vice President, Global Technology Competency and Practice, Wipro.  Pressure on traditional revenues implies that it is increasingly important for the telcos to explore new digital business models. “The CSPs need to reduce dependency on voice and regular services, and to this end, they need to launch new services at a rapid pace to fill this revenue gap…

Communications service providers (CSPs) across the globe are at crossroads today. They are struggling with decreasing revenues from regular voice, data and messaging services and increasing competition from non-traditional Over-the-top (OTT) players like WhatsApp, Viber and Apple’s iMessage, among others.  According to the consultancy firm PricewaterhouseCoopers, Average Revenue Per User (ARPU) is coming down for telcos in all the regions. Moreover, CSPs are recording a drop of as much as 30% in SMS messaging, 20% in international voice and 15% in roaming. It is a case of a double whammy for the telcos. While on one end, the voice revenues continue to plummet and on the other end, the high investment required to provide ubiquitous and fast data services is disproportionate to the returns.  “The telcos today are under immense pressure to bridge the revenue gap because revenue from voice is stagnant and the revenue from data realization takes a long time. Moreover, investments to provide data infrastructure is high, but the returns are low,” explains Viswanathan Ramaswamy, Vice President, Global Technology Competency and Practice, Wipro.  Pressure on traditional revenues implies that it is increasingly important for the telcos to explore new digital business models. “The CSPs need to reduce dependency on voice and regular services, and to this end, they need to launch new services at a rapid pace to fill this revenue gap…

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