Saturday, 18 November 2017

Telia tackles churn by keeping an eye on customer devices

By Mary Lennighan, Total Telecom
Friday 08 September 17

Swedish telco launches self-care app to help it retain high-spend users and win the battle for customer ownership

Telia is keeping watch on its high-spend customers' phones in a bid to prevent churn and potentially generate new revenue streams. The Swedish mobile operator, like its peers the world over, is keen to hold onto its most important customers, and is therefore encouraging users to download a new self-care app that enables it to take a more proactive approach to device-related issues. This way, it can help customers resolve problems or offer a phone upgrade before they take matters into their own hands and seek out a new device…

Telia is keeping watch on its high-spend customers' phones in a bid to prevent churn and potentially generate new revenue streams. The Swedish mobile operator, like its peers the world over, is keen to hold onto its most important customers, and is therefore encouraging users to download a new self-care app that enables it to take a more proactive approach to device-related issues. This way, it can help customers resolve problems or offer a phone upgrade before they take matters into their own hands and seek out a new device…

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