Monday, 20 November 2017

Money for nothing and phones for free

By Mary Lennighan, Total Telecom
Friday 25 August 17

India's Reliance Jio is giving away mobile phones to attract customers. The firm is close to annual revenues of €1 billion, but breakeven looks to be some way off.

Not content with disrupting the Indian mobile market by giving away its services for free – or thereabouts – Reliance Jio Infocomm is now giving phones away too...yet it appears to be generating enough revenue to stand alongside the biggest telecoms operators in the world. India's race to the bottom on prices in the wake of Reliance Jio's arrival in the market last year has been well documented. The country's smaller operators are heading for the exit, swallowed up by larger rivals desperate to build some scale to fend off the Jio effect, and anecdotal evidence suggests churn remains high. Jio enjoyed success from the word go…

Not content with disrupting the Indian mobile market by giving away its services for free – or thereabouts – Reliance Jio Infocomm is now giving phones away too...yet it appears to be generating enough revenue to stand alongside the biggest telecoms operators in the world. India's race to the bottom on prices in the wake of Reliance Jio's arrival in the market last year has been well documented. The country's smaller operators are heading for the exit, swallowed up by larger rivals desperate to build some scale to fend off the Jio effect, and anecdotal evidence suggests churn remains high. Jio enjoyed success from the word go…

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