Monday, 20 November 2017

Data management - the new strategic high-ground for the telecom industry

Total Telecom Congress 2017
Wednesday 16 August 17

Ahead of the Total Telecom Congress 2017 we caught up with speaker Kristoffer Kvam, VP Data Management & Insights, Telenor ASA who talked us through the work he is doing to drive customer trust and streamline operations with data insights.  Some of the key topics we covered were how to overcome silo politics to capitalise on the data opportunity, the importance of AI, data and analytics to the future success of the industry, and how the shift to data is changing the culture of the industry.  Data management is becoming a key strategic priority for telcos as new regulations such as GDPR are changing expectations, and customers increasingly demand data security from providers.  Can you outline the work you are doing at Telenor to protect customer data, improve CRM and CEM, and deliver new revenues with better data management? Our core view is that keeping our customers’ trust is the foundation for having a future sustainable business…

Ahead of the Total Telecom Congress 2017 we caught up with speaker Kristoffer Kvam, VP Data Management & Insights, Telenor ASA who talked us through the work he is doing to drive customer trust and streamline operations with data insights.  Some of the key topics we covered were how to overcome silo politics to capitalise on the data opportunity, the importance of AI, data and analytics to the future success of the industry, and how the shift to data is changing the culture of the industry.  Data management is becoming a key strategic priority for telcos as new regulations such as GDPR are changing expectations, and customers increasingly demand data security from providers.  Can you outline the work you are doing at Telenor to protect customer data, improve CRM and CEM, and deliver new revenues with better data management? Our core view is that keeping our customers’ trust is the foundation for having a future sustainable business…

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