Monday, 26 June 2017

AT&T feels the burn in Q1 as mobile competition heats up

By Nick Wood, Total Telecom
Wednesday 26 April 17

CEO Randall Stephenson admits to reacting late to the return of unlimited, as telco loses 348,000 postpaid phone customers.

AT&T chief executive Randall Stephenson late on Tuesday admitted his company responded slowly to the return of unlimited plans, but insisted the telco has the requisite network capacity to cope with the expected rise in usage. AT&T lost 348,000 lucrative postpaid phone customers during the first quarter. Similarly Verizon last week revealed it lost 289,000, as the aggressive pricing strategies of T-Mobile US and Sprint took their toll. AT&T stopped offering unlimited tariffs to smartphone customers in 2010…

AT&T chief executive Randall Stephenson late on Tuesday admitted his company responded slowly to the return of unlimited plans, but insisted the telco has the requisite network capacity to cope with the expected rise in usage. AT&T lost 348,000 lucrative postpaid phone customers during the first quarter. Similarly Verizon last week revealed it lost 289,000, as the aggressive pricing strategies of T-Mobile US and Sprint took their toll. AT&T stopped offering unlimited tariffs to smartphone customers in 2010…

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