Monday, 24 September 2018

AT&T feels the burn in Q1 as mobile competition heats up

By Nick Wood, Total Telecom
Wednesday 26 April 17

CEO Randall Stephenson admits to reacting late to the return of unlimited, as telco loses 348,000 postpaid phone customers.

AT&T chief executive Randall Stephenson late on Tuesday admitted his company responded slowly to the return of unlimited plans, but insisted the telco has the requisite network capacity to cope with the expected rise in usage. AT&T lost 348,000 lucrative postpaid phone customers during the first quarter. Similarly Verizon last week revealed it lost 289,000, as the aggressive pricing strategies of T-Mobile US and Sprint took their toll. AT&T stopped offering unlimited tariffs to smartphone customers in 2010…

AT&T chief executive Randall Stephenson late on Tuesday admitted his company responded slowly to the return of unlimited plans, but insisted the telco has the requisite network capacity to cope with the expected rise in usage. AT&T lost 348,000 lucrative postpaid phone customers during the first quarter. Similarly Verizon last week revealed it lost 289,000, as the aggressive pricing strategies of T-Mobile US and Sprint took their toll. AT&T stopped offering unlimited tariffs to smartphone customers in 2010…

TT PREMIUM CONTENT

If you are a subscriber login here


To access premium content you need to upgrade your account. To find out more click here

Since you're here...

...the Telecoms industry is characterised by constant change and evolution. That's why it's crucial for telecoms professionals to keep up-to-date with what is happening. Join 35,000+ of your peers and sign up to our free newsletter service today, to be in the know about what is going on. PLUS, as a member you can submit your own press releases!

See all membership options

Please enable JavaScript to view the comments powered by Disqus.

Newsletter signup

Quickly get on board and up to date with the telecoms industry