Friday, 22 September 2017

Iliad targets 25% of Italian mobile market

By Nick Wood, Total Telecom
Tuesday 04 April 17

Telco reportedly planning to repeat aggressive pricing strategy that helped it disrupt the French market.

Iliad is drawing up an aggressive pricing strategy with a view to accumulating a 25% share of the Italian mobile market. That's according to sources cited by Reuters on Tuesday, who said the telco plans to launch simple…

Iliad is drawing up an aggressive pricing strategy with a view to accumulating a 25% share of the Italian mobile market. That's according to sources cited by Reuters on Tuesday, who said the telco plans to launch simple…

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