Friday, 18 August 2017

YouTube's ad problem spells trouble for Facebook – analyst

By Nick Wood, Total Telecom
Friday 24 March 17

'Mad men' reverts to its original meaning as controversial content prompts advertisers to pull the plug.

It is now time for YouTube's "Extremist Hate-Speech Hour", occasionally brought to you in association with, until recently, some of the biggest brands in the world, including none other than AT&T and Verizon, among others. Not any more of course, because the two telcos are among a growing number of prominent companies that pulled their ad spend from YouTube and Google this week, after their adverts appeared alongside extremist material. The wave of withdrawals started to gather pace last week as several European advertisers, including Sky, Vodafone, and O2 UK, pulled their ads. This week, the backlash reached the U…

It is now time for YouTube's "Extremist Hate-Speech Hour", occasionally brought to you in association with, until recently, some of the biggest brands in the world, including none other than AT&T and Verizon, among others. Not any more of course, because the two telcos are among a growing number of prominent companies that pulled their ad spend from YouTube and Google this week, after their adverts appeared alongside extremist material. The wave of withdrawals started to gather pace last week as several European advertisers, including Sky, Vodafone, and O2 UK, pulled their ads. This week, the backlash reached the U…

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