Monday, 25 September 2017

Altice snaps up online video ad firm Teads

By Nick Wood, Total Telecom
Tuesday 21 March 17

€285 million deal adds 'critical component' to cable group's global advertising strategy.

Altice on Tuesday struck a €285 million deal to acquire Teads, the company that invented those annoying video ads that appear in the middle of an article you're trying to read. Teads claims an audience of 1.2 billion unique visitors, including 720 million via mobile…

Altice on Tuesday struck a €285 million deal to acquire Teads, the company that invented those annoying video ads that appear in the middle of an article you're trying to read. Teads claims an audience of 1.2 billion unique visitors, including 720 million via mobile…

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