Saturday, 22 July 2017

MWC 2017: Juvo turns prepaid customers into 'postpaid' customers

By Nick Wood, Total Telecom in Barcelona
Thursday 02 March 17

Credit-scoring app maker is able to lend eligible smartphone users up to a month of mobile service.

Juvo explained this week how the strong uptake of its credit-scoring app means it is effectively turning prepaid mobile customers into postpaid mobile customers. Juvo takes the form of a smartphone app that is rolled out in concert with operators. It profiles the customer based on their behaviour and interactions with the app, and assigns them what it calls an 'identity score'…

Juvo explained this week how the strong uptake of its credit-scoring app means it is effectively turning prepaid mobile customers into postpaid mobile customers. Juvo takes the form of a smartphone app that is rolled out in concert with operators. It profiles the customer based on their behaviour and interactions with the app, and assigns them what it calls an 'identity score'…

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