Sunday, 20 May 2018

MWC 2017: Telefonica CEO has an Aura about him

By Nick Wood, Total Telecom in Barcelona
Tuesday 28 February 17

Spanish incumbent to use AI to give customers greater control over their experience.

Telefonica CEO José María Álvarez-Pallete this week detailed his plan to use artificial intelligence in order to put customers in control of their experience. Called Aura, it harvests information from the Spanish incumbent's networks…

Telefonica CEO José María Álvarez-Pallete this week detailed his plan to use artificial intelligence in order to put customers in control of their experience. Called Aura, it harvests information from the Spanish incumbent's networks…

TT PREMIUM CONTENT

If you are a subscriber login here


To access premium content you need to upgrade your account. To find out more click here

Since you're here...

...the Telecoms industry is characterised by constant change and evolution. That's why it's crucial for telecoms professionals to keep up-to-date with what is happening. Join 35,000+ of your peers and sign up to our free newsletter service today, to be in the know about what is going on. PLUS, as a member you can submit your own press releases!

See all membership options

Please enable JavaScript to view the comments powered by Disqus.

Newsletter signup

Quickly get on board and up to date with the telecoms industry