Wednesday, 16 August 2017

Yandex boosts mobile revenue with partnership programme

Yandex
Wednesday 12 October 16

Today Yandex, a technology company that builds user-centric products and services powered by artificial intelligence, announces the launch of its global partnership programme for Android handset manufacturers and telecom operators. Yandex’s partners will preinstall its proprietary products, Yandex Browser and Yandex Launcher, to achieve device differentiation, enhance end user experience and gain additional income through its ad revenue sharing model…

Today Yandex, a technology company that builds user-centric products and services powered by artificial intelligence, announces the launch of its global partnership programme for Android handset manufacturers and telecom operators.

Yandex’s partners will preinstall its proprietary products, Yandex Browser and Yandex Launcher, to achieve device differentiation, enhance end user experience and gain additional income through its ad revenue sharing model. The first round of Yandex partners includes Fly, LAVA, Mobile TeleSystems, Multilaser, Posh Mobile, Wileyfox and ZTE, making Yandex products available in Europe, India, Latin America and Africa.

“Device manufacturers often have to choose between developing in-house software at a huge overhead cost or sacrificing product differentiation and additional revenue. Some OEMs pre-install as many apps as possible. Unfortunately, this has a negative effect on the user experience and is counterproductive to their brands in the long-term,” explained Artem Fokin, Vice President for International Business Development, Yandex. “Our software and artificial intelligence technology is aimed at shaking up the market and helping our partners overcome these challenges, reduce customer churn and increase profit margins,” he continued.

Yandex mobile products feature simple yet powerful user interfaces that can be easily customised in accordance with partners’ brand identity requirements. The revenue sharing model allows partners to earn additional income from app recommendations within Yandex Launcher and from ads on Yandex Zen, a personalised content recommendation feed.

Yandex Zen offers users snapshots of articles, news, videos, images, and other stories matching personal interests in the form of an infinite feed. Yandex Zen is a core component of Yandex Browser and Yandex Launcher. All the products incorporate the latest developments in machine learning and artificial intelligence.
Yandex’s global partnership programme for Android handset manufacturers and telecom operators currently covers 15 countries through signed contracts with the following companies:

• Fly. Founded in the UK in 2003, company that manufactures mobile phones and tablets. The company has offices in the UK, France, Germany, Russia, Ukraine and Nigeria;
• LAVA. Established in 2009, Lava International Limited has become one of the fastest growing multi-national mobile handset companies, headquartered in New Delhi, India. The company has offices in Mumbai, Hyderabad, Kolkata, and abroad;
• Multilaser. A Brazilian manufacturer leader in the electronics founded in 1987;
• Mobile TeleSystems. The leading telecommunications group in Russia, Central and Eastern Europe. MTS provide wireless Internet access and fixed voice, broadband and pay-TV to over 100 million customers. MTS wireless and fixed-line networks deliver best-in-class speeds and coverage throughout Russia, Ukraine, Armenia, Turkmenistan and Belarus;
• Posh Mobile. Founded in 2013, Posh’s diverse portfolio of GSM Android devices includes more than fifteen dual sim tablets, phablets and smartphones in display sizes ranging from 2.4” to 9.0” The full portfolio is sold via operators, MVNOs, retailers, eTailers and independent wireless dealers globally;
• Wileyfox is headquartered in London and is currently gaining market share across Europe, Middle East, Africa and Russia by offering consumer quality hardware and software.
• ZTE. Founded in 1985 and based in China, ZTE is one of the largest manufacturers of telecommunications equipment and mobile phones in the world.


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