Wednesday, 28 June 2017

Mobilise Consulting expands into Spain

Mobilise Consulting
Friday 29 July 16

Mobilise Consulting announces today that it will open new operations in Madrid, Spain, this month as it sets out on an ambitious growth plan. In the last three years Mobilise has grown 300% year on year as service providers in Europe and America seek specialist help to innovate new products and look for ways to improve margin. Mobilise Consulting was founded in 2011, and specialises in developing products and services for mobile operators…

Mobilise Consulting announces today that it will open new operations in Madrid, Spain, this month as it sets out on an ambitious growth plan. In the last three years Mobilise has grown 300% year on year as service providers in Europe and America seek specialist help to innovate new products and look for ways to improve margin.

Mobilise Consulting was founded in 2011, and specialises in developing products and services for mobile operators, fixed line operators, international voice providers and MVNOs. Typically these products and services provide operators with speed to market, a reduction in expenditure by exploiting new technologies, gain better insight into customer behaviour, or develop product strategies that will overcome the profit erosion that new over the top (OTT) entrants like WhatsApp pose.

Mobilise believes now is a good time to invest in Europe and capitalise on post-Brexit investment overseas and ensure it can retain access to the free movement of workers around the EU.

Hamish White, founder and CEO of Mobilise Consulting, explains why now is a good time to expand, “Spain represents one of the most mature markets in Europe, with over 40 MVNOs. With such diversity comes competition and a common understanding that growth can only come from developing innovative services that customers want, complemented by efficient and cost effective operating models.

“It’s a common scenario in the UK, which is also highly competitive but we have successfully helped clients identify ways to be more cost efficient, improve profitability and grow market share. We believe we can replicate this success in Spain.

“For example, from the work we already do in the UK and globally, and by doing extensive analysis of the Spanish market, we know that most MVNOs in Spain could reduce their wholesale airtime costs by around 15% by adopting a different pricing model in conjunction with an innovative technology strategy. We’ve also proved that service providers can reduce OPEX by up to 30% when they adopt a managed service outsourcing model. There’s no reason why the Spanish market can’t achieve the same.”

The new office will be managed by Oscar Ortega, former Managing Director of TruPhone Spain.

Oscar believes that the recent Spanish merger and acquisition activity underlines how much opportunity there will be, “The sale of Yoigo to Masmovil is opening up the door to a more aggressive form of ‘challenger’ behaviour. I expect that the youth brands, and those offering over the top services, will be doing all they can to disrupt the incumbents on pricing models and service innovation. We are perfectly placed to help MVNOs capitalise on this and acquire more profitable customers.”

Mobilise will also dedicate resources from its business to UK operators navigate the uncertainty of Brexit, by helping them review their operating models, market positioning and find different ways to appeal to customers.

Mobilise’s customers include Dixons Carphone (iD), White Mobile, UPC, FreedomPop and the UK Government. More information about how it helps these brands with their strategy can be found at www.mobiliseconsulting.com.


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