Thursday, 17 August 2017

Disruption or disappointment: Iliad's prospects in Italy

By Mary Lennighan, Total Telecom
Friday 08 July 16

French telco looks to build a new mobile operator in Italy, but the circumstances are very different from those it faced in its home market in 2012.

Iliad took the French mobile market by storm when it launched Free Mobile at the start of 2012, thus it is tempting to assume that it could have the same impact in Italy, presuming the European Commission gives the go-ahead to the 3 Italia/Wind tie-up that will give it the assets it needs to become the country's fourth mobile network operator, that is. But the situation in Italy is very different to that faced by Iliad in its home market four and a half years ago. Establishing itself as a credible fourth player will not be easy, irrespective of Brussels' views on the need for facilities-based competition to ensure the health of national mobile markets across Europe. To quickly recap on Iliad's announcement earlier this week…

Iliad took the French mobile market by storm when it launched Free Mobile at the start of 2012, thus it is tempting to assume that it could have the same impact in Italy, presuming the European Commission gives the go-ahead to the 3 Italia/Wind tie-up that will give it the assets it needs to become the country's fourth mobile network operator, that is. But the situation in Italy is very different to that faced by Iliad in its home market four and a half years ago. Establishing itself as a credible fourth player will not be easy, irrespective of Brussels' views on the need for facilities-based competition to ensure the health of national mobile markets across Europe. To quickly recap on Iliad's announcement earlier this week…

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