Friday, 28 July 2017

Zain picks platform to deliver on-demand data insights

Zain
Thursday 07 July 16

Zain Kuwait, the leading telecommunications company in Kuwait, has selected the Show.me on-demand platform and Web Awareness and Subscriber Segmentation smart analytics smart Apps, within its marketing department. The Show.me smart Apps provide Zain’s marketing team with a fast…

Zain Kuwait, the leading telecommunications company in Kuwait, has selected the Show.me on-demand platform and Web Awareness and Subscriber Segmentation smart analytics smart Apps, within its marketing department.

The Show.me smart Apps provide Zain’s marketing team with a fast, flexible and cost effective way to gain deep insight into their data that specifically meets its immediate, critical business needs. Show.me smart Apps can be run at any time for quick, on-demand analytics, allowing teams to react to market changes, competitor activity or customer demand.

“As the leading telecoms company in Kuwait it’s critical that we continue to look at new ways of understanding and reacting to consumer behavior across our network and that we continue to offer innovative new services,” says Nabeel Mohammad, CTO at Zain Kuwait. “The Show.me project is a strategic undertaking to drive greater network data monetization as well as to offer additional customer value-add services. We have been excited to see Show.me’s innovative approach to creating the insights we needed in just few weeks from project kick-off”

Show.me’s Web and Subscriber Awareness Apps allows Zain to easily highlight consumer interactions online, addressing the operator’s strategic need to uncover subscribers’ behavioral patterns and quickly turn them into data monetization opportunities.

“There is so much consumer information available to operators now but it is worthless if they can’t access the right information when they need it or show an immediate return on investment. That’s where Show.me comes in. We’ve taken a fundamental new approach to network analytics and provide just the meaningful critical data.” says Emanuele Vespignani, CEO at Show.me Corp

The Zain project has been deployed over eight-weeks and data will be delivered via reports and through cloud-based applications.

The Show.me solution is telecom grade, designed to minimize complexity, while maintaining the lowest total cost of ownership through an innovated on-demand approach.


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