Friday, 23 June 2017

Tesco Mobile lets customers reduce bills by viewing ads

By Nick Wood, Total Telecom
Thursday 09 June 16

U.K. MVNO partners with ad platform Unlockd to send targeted offers from likes of McDonald's, British Airways.

Tesco Mobile announced on Thursday it is giving customers the option to lower their monthly bills in return for watching adverts. The scheme is called Tesco Mobile Xtras, and has been brought about by a partnership between the U.K. MVNO and mobile advertising platform Unlockd. Unlockd has created an Android app that serves targeted offers and content at various times when the end user unlocks their smartphone. By viewing the ads or marketing offers…

Tesco Mobile announced on Thursday it is giving customers the option to lower their monthly bills in return for watching adverts. The scheme is called Tesco Mobile Xtras, and has been brought about by a partnership between the U.K. MVNO and mobile advertising platform Unlockd. Unlockd has created an Android app that serves targeted offers and content at various times when the end user unlocks their smartphone. By viewing the ads or marketing offers…

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