Sunday, 23 September 2018

Tesco Mobile lets customers reduce bills by viewing ads

By Nick Wood, Total Telecom
Thursday 09 June 16

U.K. MVNO partners with ad platform Unlockd to send targeted offers from likes of McDonald's, British Airways.

Tesco Mobile announced on Thursday it is giving customers the option to lower their monthly bills in return for watching adverts. The scheme is called Tesco Mobile Xtras, and has been brought about by a partnership between the U.K. MVNO and mobile advertising platform Unlockd. Unlockd has created an Android app that serves targeted offers and content at various times when the end user unlocks their smartphone. By viewing the ads or marketing offers…

Tesco Mobile announced on Thursday it is giving customers the option to lower their monthly bills in return for watching adverts. The scheme is called Tesco Mobile Xtras, and has been brought about by a partnership between the U.K. MVNO and mobile advertising platform Unlockd. Unlockd has created an Android app that serves targeted offers and content at various times when the end user unlocks their smartphone. By viewing the ads or marketing offers…

TT PREMIUM CONTENT

If you are a subscriber login here


To access premium content you need to upgrade your account. To find out more click here

Since you're here...

...the Telecoms industry is characterised by constant change and evolution. That's why it's crucial for telecoms professionals to keep up-to-date with what is happening. Join 35,000+ of your peers and sign up to our free newsletter service today, to be in the know about what is going on. PLUS, as a member you can submit your own press releases!

See all membership options

Please enable JavaScript to view the comments powered by Disqus.

Newsletter signup

Quickly get on board and up to date with the telecoms industry