Saturday, 24 February 2018

UK confirms new broadband advertising rules

By Nick Wood, Total Telecom
Wednesday 04 May 16

Telcos no longer allowed to separate line rental charge from subscription fees.

U.K. telcos will have to advertise broadband subscription fees and line rental costs as a single price from the end of October in order to comply with new advertising rules confirmed on Wednesday. The Advertising Standards Authority (ASA) said that from 31 October, adverts must show all-inclusive up-front and monthly costs of broadband…

U.K. telcos will have to advertise broadband subscription fees and line rental costs as a single price from the end of October in order to comply with new advertising rules confirmed on Wednesday. The Advertising Standards Authority (ASA) said that from 31 October, adverts must show all-inclusive up-front and monthly costs of broadband…

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