Friday, 24 November 2017

TI Sparkle picks Genband's white-label OTT solution

Telecom Italia Sparkle
Monday 14 March 16

GENBAND, a leading provider of real-time communications solutions, and TI Sparkle, the International Services arm of Telecom Italia Group, announced today that TI Sparkle has selected Genband’s cloud-based OTT solution to enrich its portfolio of products, fully integrating its Voice and SMS services. Designed for mobile users, the advanced cloud…

GENBAND, a leading provider of real-time communications solutions, and TI Sparkle, the International Services arm of Telecom Italia Group, announced today that TI Sparkle has selected Genband’s cloud-based OTT solution to enrich its portfolio of products, fully integrating its Voice and SMS services.

Designed for mobile users, the advanced cloud-based OTT application enables end customers to cost-effectively communicate via voice, video, SMS, rich messaging and conferencing. It will cater to the needs of Sparkle’s Mobile Network Service Provider customers who can benefit from a plug&play solution, offering their subscribers the App with their own branding, facilitating end-user international calling from a smartphone, tablet or PC at reduced voice/SMS charges, as well as delivering an easy way of finding friends from the community, which in turn drives usage, growth and monetization.

“As a global leader in the international services market we always strive to enrich our business proposition to our global customer base. That’s why we have partnered with Genband as they are a best-of-breed supplier of OTT services for voice and mobile services” said Stefano Olivieri, Vice President Line of Business Voice & Mobile of TI Sparkle. “GENBAND’s white label solution enables us to empower our customers with a full-package mobile application that handles voice, video and instant messaging services that, combined with the quality TI Sparkle network services, results in an unbeatable combination of flexible real-time solutions, superior end-user experience and global coverage.”

“We’re proud that Telecom Italia Sparkle recognizes our ability to support a global carrier-grade OTT deployment,” said David Hiscock, Senior Vice President of EMEA sales for GENBAND. “Our white label solution will allow them to provide their own customers with the full range of rich communications end-users crave.”

Key Takeaways
• TI Sparkle has selected GENBAND’s White Label OTT solution to sell it as a plug&play offer to its global customer base
• The OTT solution is based on Kandy Platform as a Service (PaaS) deployed in the cloud
• Kandy enables a full range of communications services including voice, video and IM services for end users

Fring Differentiators
• Extend an operator’s “coverage” beyond the physical reach of their network and reach a user over any IP network anywhere in the world
• A white label service that allows carriers and MVNOs to launch their own brand of OTT service for telephony and other communications services
• Ease of bundling new free or premium services to existing service plans
• A multi-device solution that is optimized for mobile


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