Tuesday, 26 September 2017

Network Experience PLUS, Driving Performance Beyond

A Knowledge Network Article by Huawei
Monday 22 February 16

In today's 4G/5G era, networks have to support more services and more traffic than ever. Operators understand that a differentiated network experience is critical to maintaining a leading position. The network experience is the subscriber's direct experience of network quality when using a particular service at particular place and time. Network experience differentiation enhances operator competitiveness by improving brand reputation, experience of high-value services, and improving service in hotspots and during major events.  As global 3G networks are upgraded to 4G or 5G, mobile social networking, mobile video, and online gaming have become the most representative services being used by mobile users. In addition, mobile video nowdemands higher end to end (E2E) network quality. For example, a minimum of 10 Mbit/s is needed to ensure smooth playback of 1080p mobile videos. A global investigation jointly performed by Huawei and Ovum in 2015 indicated that more than 55% of mobile subscribers regard speed and coverage as key factors whenselecting an operator. Therefore, investing in a better network to create superior network experience, is one of the most effective was to continuously retain and grow customer base. Traditional networks focus on operator benefits, such as network performance, efficiency, and service quality,but these aspects do not reflect subscriber experience. Due to dynamic network and service changes, slight network key performance indicator (KPI) deterioration (such as 0.1%) may result in significant deterioration of subscriber experience. If this situation persists, the operator's brand suffers, and subscriber attrition increases. As data of the telecommunication industry is mushrooming, operator businesses can succeed only when they develop and retain legacy subscribers, improve subscriber experience, optimize network performance andefficiency, and improve service quality as measured by subscriber experience, achieving massive traffic monetization.  Huawei developed the Network Experience PLUS solution. Based on different operator requirements, and on the planning & optimization, and successful experience with 1000 networks delivered all over the world, Huawei believes differentiated network experience to be the core of Network Experience PLUS. A differentiated network experience helps improve subscriber experience and network brands, and retain and attract subscribers. With the help of service and network development strategies, differentiated network experience facilitates business success.  Analysis of Differentiated Network Experience Many operators have an urgent need to construct Network Experience PLUS network, but their ideas differ in the details. For example: In 2012, Operator S in Switzerland…

In today's 4G/5G era, networks have to support more services and more traffic than ever. Operators understand that a differentiated network experience is critical to maintaining a leading position. The network experience is the subscriber's direct experience of network quality when using a particular service at particular place and time. Network experience differentiation enhances operator competitiveness by improving brand reputation, experience of high-value services, and improving service in hotspots and during major events.  As global 3G networks are upgraded to 4G or 5G, mobile social networking, mobile video, and online gaming have become the most representative services being used by mobile users. In addition, mobile video nowdemands higher end to end (E2E) network quality. For example, a minimum of 10 Mbit/s is needed to ensure smooth playback of 1080p mobile videos. A global investigation jointly performed by Huawei and Ovum in 2015 indicated that more than 55% of mobile subscribers regard speed and coverage as key factors whenselecting an operator. Therefore, investing in a better network to create superior network experience, is one of the most effective was to continuously retain and grow customer base. Traditional networks focus on operator benefits, such as network performance, efficiency, and service quality,but these aspects do not reflect subscriber experience. Due to dynamic network and service changes, slight network key performance indicator (KPI) deterioration (such as 0.1%) may result in significant deterioration of subscriber experience. If this situation persists, the operator's brand suffers, and subscriber attrition increases. As data of the telecommunication industry is mushrooming, operator businesses can succeed only when they develop and retain legacy subscribers, improve subscriber experience, optimize network performance andefficiency, and improve service quality as measured by subscriber experience, achieving massive traffic monetization.  Huawei developed the Network Experience PLUS solution. Based on different operator requirements, and on the planning & optimization, and successful experience with 1000 networks delivered all over the world, Huawei believes differentiated network experience to be the core of Network Experience PLUS. A differentiated network experience helps improve subscriber experience and network brands, and retain and attract subscribers. With the help of service and network development strategies, differentiated network experience facilitates business success.  Analysis of Differentiated Network Experience Many operators have an urgent need to construct Network Experience PLUS network, but their ideas differ in the details. For example: In 2012, Operator S in Switzerland…

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