Monday, 24 July 2017

GSMA's Mobile Connect hits 2bn milestone

By Mary Lennighan, Total Telecom, in Barcelona
Monday 22 February 16

Single authentication initiative gains ground, according to GSMA director general Mats Granryd and chairman Jon Fredrik Baksaas.

The GSMA's Mobile Connect initiative has in excess of 2 billion users, the industry body's new director general announced at the opening session of Mobile World Congress in Barcelona on Monday. 24/7 connectivity is "…

The GSMA's Mobile Connect initiative has in excess of 2 billion users, the industry body's new director general announced at the opening session of Mobile World Congress in Barcelona on Monday.

24/7 connectivity is "all good stuff," Mats Granryd told conference attendees, referring to what already looks set to be an over-arching theme of MWC 2016, but consumers and operators need to be mindful of privacy and security concerns in a world of multiple online identities and passwords.

With that in mind, two years ago the GSMA launched Mobile Connect, an initiative that gives consumers a single, mobile phone-based identity that allows them to access multiple mobile and digital services securely.

Last year the organisation challenged itself to sign up 1 billion users, Granryd said, although admittedly we have no written evidence for that target.

"We have surpassed that," he said. "We now have more than 2 billion enabled users."

Later, Granryd, the former Tele2 chief executive who took over from Anne Bouverot as leader of the GSMA at the start of this year, invited the organisation's chairman and former Telenor CEO Jon Fredrik Baksaas to the stage.

The GSMA has often struggled to align its goals with others in the industry to generate the necessary scale for its various initiatives, Baksaas admitted.

"But on this occasion we have really done it," he said.

He added that with the move from 4G to 5G, with its increased numbers of connections and services, the concept of identity will become increasingly important.

Rest assured that this will not be the last time we hear 5G mentioned at this Mobile World Congress.
 

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