Thursday, 21 June 2018

Welcome to the ‘Video Everywhere’ era: How operators can capitalize on the ever-growing medium

By Jayne Garfitt, for Total Telecom, on behalf of Huawei
Sunday 21 February 16

Whether putting together a marketing strategy for a corporate organization or updating a personal social media page, video continues to play an ever-increasing role in our business and personal lives and driving forward transformation. It has already had a huge impact on operators’ businesses, pushing their networks to the limit with minimum return on investment. So, what is the next step and how can operators turn this loss into profit? The Rise of Video OTT video continues to dominate not just the media space but also the telco space too, with video being responsible for a large proportion of network traffic. Indeed, according to Online Video Forecasts, a 2015 report by ZenithOptimedia in conjunction with Newscast, the average amount of time people will spend consuming online video each day will increase by 23.3% in 2015 and by a further 19.8% in 2016. In regards to mobile content specifically, the report forecasts that video consumption on mobile devices, such as smartphones and tablets, will grow by 43.9% in 2015 and 34.8% in 2016. The impact this is likely to have on operators represents both a burden and an opportunity. On the one hand, the rising data &ndash…

Whether putting together a marketing strategy for a corporate organization or updating a personal social media page, video continues to play an ever-increasing role in our business and personal lives and driving forward transformation. It has already had a huge impact on operators’ businesses, pushing their networks to the limit with minimum return on investment. So, what is the next step and how can operators turn this loss into profit? The Rise of Video OTT video continues to dominate not just the media space but also the telco space too, with video being responsible for a large proportion of network traffic. Indeed, according to Online Video Forecasts, a 2015 report by ZenithOptimedia in conjunction with Newscast, the average amount of time people will spend consuming online video each day will increase by 23.3% in 2015 and by a further 19.8% in 2016. In regards to mobile content specifically, the report forecasts that video consumption on mobile devices, such as smartphones and tablets, will grow by 43.9% in 2015 and 34.8% in 2016. The impact this is likely to have on operators represents both a burden and an opportunity. On the one hand, the rising data &ndash…

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