Monday, 20 November 2017

Mobile coverage boosts property value

CommScope
Thursday 11 February 16

New research has revealed that access to indoor cellular coverage could increase a property’s value by 28% on average, according to the building industry. Today, there are an estimated two billion smartphone users globally, with an estimated 80 percent of mobile traffic originating or terminating within a building. With this in mind, it is important that residents, visitors and workers have access to strong and reliable cellular coverage in order to properly make use of their mobile devices…

New research has revealed that access to indoor cellular coverage could increase a property’s value by 28% on average, according to the building industry.

Today, there are an estimated two billion smartphone users globally, with an estimated 80 percent of mobile traffic originating or terminating within a building.

With this in mind, it is important that residents, visitors and workers have access to strong and reliable cellular coverage in order to properly make use of their mobile devices. Despite this, only an estimated two percent of commercial buildings have dedicated technology to ensure strong and reliable mobile coverage and capacity indoors.

The second instalment of a new study, commissioned by global network infrastructure leader CommScope, surveyed the professionals who design and manage such buildings – including building managers, facilities managers, real estate managers and architects - to explore this untapped business opportunity and consumer need.

Connectivity benefits
Survey respondents asserted that indoor wireless coverage could increase a property’s value by 28% on average, meaning that a £2.5 million office building could be worth £700,000 more with a dedicated indoor cellular system.

Respondents also cited benefits for the enterprise tenant, including an increase in workforce productivity (77%), supporting the recruitment of more talented individuals (46%) and even attracting more visitors (39%). Two-thirds of respondents also rated indoor wireless connectivity as ‘essential’ for employees.

Challenges to overcome
Providing mobile coverage to users within larger and more complex buildings can require investment in dedicated technology. However, there are clearly concerns around who is responsible for the provision and management of this infrastructure.

When asked who is responsible for providing cellular coverage in a building:
• Only one in five (22%) thought building managers should ensure mobile coverage
• Over a third (35%) pointed to network operators
• A quarter (26%) placed emphasis on IT managers

When asked what challenges prevented those from providing dedicated wireless networks indoors, they identified these three top roadblocks:

• The cost of the network (35%)
• The complexity of the technology (19%)
• A lack of skilled workers to manage it (11%)

Dr. Ispran Kandasamy, global leader, building solutions, CommScope, said:

“People are obsessed with their mobile phones and see indoor wireless coverage as important as having access to water and electricity. The time has come for building professionals to step forward and take ownership for connecting their tenants to mobile networks.

“While there are clearly concerns around the cost and complexity of the technology, building owners must acknowledge that ignoring this issue could result in more costly work in the future. Engaging with architects, facilities managers and enterprises at an early stage will ultimately save money – as well as providing an enhanced user experience.

“Only by taking the lead will building owners be able to provide much needed connectivity in their properties.”


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